Britney Spears Video Debuts ‘Hold It Against Me’
Britney Spears is back! The pop princess debuted the music video for her new single, “Hold It Against Me,” on MTV and Vevo.com on Thursday night — and the sexy singer definitely brought her A-game!
In the video — ripe with fast cuts and mutliple glaring product placements (including her fragrance Radiance, Makeup Forever, Sony, and also the online dating site PlentyOfFish.com) — a lean, glammed-up Britney gives the impression prowling across the futuristic space, surrounded by various TV equipment and rocking a white bridal-esque gown, before slowly ascending toward the ceiling. Brit then shows off her famous abs in their signature white midriff-baring crop-top and her itty-bitty denim cut-off shorts.
Next, it’s a Britney-on-Britney catfight because the singer seems to wage war on… herself (in stilettos, or course), before shooting neon-colored paint for the surrounding TV monitors from her fingertips, flinging color throughout her formerly pristine white gown (think: Willow Smith‘s “Whip My Hair).
Brit also rocks a black leather mini-dress for any video’s high-energy dance sequence.
In January, “Hold It’s” choreographer Brian Friedman – the mastermind in support of superstar’s “Boys” and “Me To the Music” moves – teased fans by announcing he was ready to “get [Britney] dancing hard again.”
“She’s come up with a couple of years where she’s been dancing different styles of dance and it hasn’t been me,” Brian told MTV News at the time. “It’s not necessarily that he hasn’t been dancing, it hasn’t been a few things i get from her, and what I seem to get from her is this tigress quality. And he or she prowls.
“She really dominates when she does my choreography, and that’s what I wanted to restore a relationship,” he added.
The choreographer faced a bit of heat from Britney’s legions of fans on Thursday (after having a 30-second teaser for your video produced) who felt Britney’s footwork didn’t live up to Brian’s boasting.
“Britney Fans… I DIDN’T edit or direct the video so please do not place hostility at me in case you aren’t satisfied with what you have seen or see,” Brian Tweeted on Thursday. “Britney worked her a– off for this video and he or she and I hope which you all am passionate about it.
“Thank U every1 4 the support ,” he later added. “I haven’t seen the vid yet, all I know is how Brit was on set & she was FAB! FEMME FATALE will be incredible!”
“Hold It Against Me” would be the first single from Brit’s upcoming album, “Femme Fatale,” which is slated to drop March 29.
Watch the video below (warning: mild suggestiveness and stylized violence)